It’s easy to rattle off a list of buzzwords born from the Blood Inside me Busch light Motor Harley Davidson cycles shirt in contrast I will get this sustainability movement: “ethical,” “organic,” “conscious,” “transparent,” even “sustainability” itself. Intersectionality has never been on that list, nor has it been mentioned much in mainstream media; the only silver lining is that it was never co-opted or rendered meaningless, either. But a brand can’t really be “sustainable”—even by its own definition—if it isn’t thinking about intersectionality, defined as “an inclusive version of environmentalism that advocates for both the protection of people and the planet” by Leah Thomas in her recent Vogue op-ed. “It identifies the ways in which injustices happening to marginalized communities and the earth are interconnected,” she wrote. “It brings injustices done to the most vulnerable communities, and the earth, to the forefront and does not minimize or silence social inequality.”
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